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19
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2012 30 Brand Finance 500 Interbrand 2012 500 77 31
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(B) 1.50% 1.20% 0.80% 1000 (C=A/(1+B)) 4926.11 1482213.44 3472222.22 9,999,000.00
(D=A-C) 73.89 17,786.56 27,777.78 1,000.00
(=C/1.100) 4478.28 1347466.76 3156565.66 9,090,000.00
T 20,000.00 0.5% 1.250
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2 T 20,000.00 0.25% 1.550
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47
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EG REG RG ROE EROE ROA NAV
EG w REG w RG w ROE w EROE w ROA w NAV w ×+×+×+×+ ×+×+×
EG
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2011.09.28-2012.12.31 -8.50% 1.21% -12.65% 1.14% 4.15% 0.07%
=75%* + 25%* 2012 12
31
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116
(1) 2012 10 15
(2) 2012 10 17
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(4) 2012 10 25 2012
(5) 2012 10 25 2012
(6) 2012 11 05
(7) 2012 11 07
(8) 22012 11 09
2012 11 09 2012 11 21 2012 11 21 2012 11 21
117
2013 1 5 2013 1 19 2012 2013 1 19 2012 2013 2 22 2013 2 23 2013 2 26 2013 2 26 2013 3 12 2013 3 26 2012 2013 3 26 2012 2013 3 26 2013 3 26 2012 2013 3 28 2013 3 29
118
119
