1
2
3
..........................................................................................................................................4
..........................................................................................................................................4
...............................................................................................................................7
.............................................................................................................................16
.........................................................................................................................19
.............................................................................................................................29
.....................................................................................................................29
.....................................................................................................................29
.........................................................................................................29
.............................................................................................................................38
.........................................................................................................................51
.........................................................................................................................52
.................................................................................................................53
.............................................................................................................58
.............................................................................................................59
.............................................................................................................62
.................................................................................................................62
.............................................................................................................................66
.............................................................................................................67
.........................................................................................................69
.............................................................................................80
.............................................................................................84
.............................................................................................................85
.....................................................................................86
.....................................................................................................86
4
5
6
7
Michael E. Porter Porter’s Model of Competition PMC
8
24% 2006 17
1959
1953
1971
1953 9
1944
1955 ,
1961 10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
2006 9 28 2007 8 8 2007 12 3 2008 2 25 2008 4 21 2008 5 20 2008 7 1 2008 7 7 2008 7 10 37
2008 4 21 2
38
39
40
41
PMC
42
43
44
45
46
47
48
1,813,095,338.22 84.59%
118,104,869.50 5.51%
9,729,170.48 0.45%
194,123,855.46 9.06%
8,321,653.01 0.39%
2,143,374,886.67 100.00%
0.00 0.00%
151,209,144.10 7.15%
896,276,591.44 42.36%
104,680,830.80 4.95%
161,378,375.70 7.63%
0.00 0.00%
0.00 0.00%
291,157,166.29 13.76%
1,079,209.56 0.05%
14,906,000.00 0.70%
165,914,678.68 7.84%
121,808,051.05 5.76% 49
35,352,279.36 1.67%
41,630,618.36 1.97%
1,527,263.50 0.07%
0.00 0.00%
185,813,121.27 8.78%
48,585,150.00 2.30%
205,426,235.56 9.71%
103,068,633.60 4.87%
179,558,580.39 8.49%
0.00 0.00%
0.00 0.00%
1,813,095,338.22 85.70%
600036 6,394,518 149,759,611.56 7.08%
600636
15,455,944 145,131,314.16 6.86%
600583 4,892,930 106,616,944.70 5.04%
002052 13,107,921 104,994,447.21 4.96%
000002
11,439,360 103,068,633.60 4.87%
002154
5,407,478 96,253,108.40 4.55%
600418 20,939,236 83,547,551.64 3.95%
000839 5,994,624 78,349,735.68 3.70%
600201 8,924,930 77,111,395.20 3.64%
000888 10,520,323 73,747,464.23 3.49%
0.00 0.00%
67,305,000.00 3.18%
50,799,869.50 2.40%
0.00 0.00%
0.00 0.00%
0.00 0.00%
50
118,104,869.50 5.58%
48,055,000.00 2.27%
24,167,230.80 1.14%
19,250,000.00 0.91%
14,953,494.60 0.71%
5,093,950.40 0.24%
031005 1,203,063 9,729,170.48 0.46%
1
3,367,134.96
0.00
0.00
1,702,249.78
3,252,268.27
0.00
8,321,653.01
51
1.90% 52
53
54
55
56
57
58
59
60
61
1 0.5%
1 1 2 0.35%
2 2 3 0.2%
3 3 0
62
63
64
6 65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
1
87
2
